Improving the patient experience for Yale New Haven Health System.
Our work enabled quicker and easier access to care and services, while also elevating the most relevant information and branded expertise to keep patients informed, empowered and mindful with content, user experience, and design for Yale New Haven Health System's seven websites.
Much like many of the content strategy projects I work on, the discovery phase began with a key content deliverable: the content inventory.
By starting with the knowledge of the breadth of content I’m working from and then assessing with both a qualitative and quantitative lens, I am able to:
- grasp the totality of the content on the site
- understand how much of that content is being used
- see how the content is organized, and
- identify any duplicate, outdated, and unnecessary content
- understand how much of that content is being used
- see how the content is organized, and
- identify any duplicate, outdated, and unnecessary content
I was excited about this project for a few reasons: 1) I enjoy working on projects in which a patient or care-giver are a persona or target audience as I am motivated by knowing that my work will help them learn and be more to be informed about their own personal health care journey and assist them in getting the care they are seeking or needing.
I also loved that this project was incredibly collaborative and provided me the opportunity to work across multiple team functions—including interactive design, front- and back-end development and with both SEO and analytics SMEs.
