Project Overview
Redesign the website so that is easy to update with a refreshed look and feel, which highlights Ortega’s hero products, new product innovations, and feature an updated recipe collection.
Strategy
We created a dynamic product module that could highlight and drive traffic to new products from multiple parts of the site.
To provide a holistic consumer experience, we leveraged creative from Pinterest and Facebook to create greater ROI for original and cross-channel content.
We built bold new recipe pages to feature mouthwatering food photography as well as videos.
I worked with our UX, design, front- and back-end developers and the social media strategist on this project.
