As the lead digital content and social media strategist for Fisher Nuts, I developed and launched integrated marketing strategies focusing on digital content and social media marketing for the consumer-packaged goods (CPG) brand.
From setting the strategy to collaborating with art directors and photographers to plan photo shoots for content creation, writing copy for blog posts and organic posts across three social media channels (Pinterest, Facebook and Instagram) and writing and publishing landing page and blog post content—I enjoyed working on many different pieces of the strategies and campaigns developed.
Depending on which tactic of the integrated marketing strategy and campaigns I was focused on, I would work with members of our paid media strategy team, art directors, photographers, front end web developers and account services.
Browse highlights from some of my work below.
