Content Strategy + Content Development
The University of Chicago Booth School of Business Social Enterprise Initiative
No Ice Bucket? No Problem.
For the University of Chicago’s Social Enterprise Initiative, On Board NYC conference, I developed a campaign and content strategy inclusive of:
• Campaign creative
• Landing page
• Downloadable PDF
• Series of Emails
• Social Media Posts
• Digital Banner Ads
• Landing page
• Downloadable PDF
• Series of Emails
• Social Media Posts
• Digital Banner Ads
The creative campaign, No Ice Bucket? No Problem., evolved from the research study and a Chicago Booth Review article published around a notable and viral fundraising initiative— the Ice Bucket Challenge.
The research provided relevant content for target audiences and I developed this downloadable PDF using the research to leverage as a tool to generate email addresses for the SEI database and registrations for the conference.
Email Development + Copywriting
Landing Page: Content Strategy + Copywriting
Digital Banner Ads: Copywriting
